Why Brand Owners Are Switching to Flexible Packaging Over Bulky Containers

Why Brand Owners Are Switching to Flexible Packaging Over Bulky Containers
For brand owners, packaging decisions go far beyond product protection—they impact supply chain efficiency, customer perception, and overall profitability. More companies are now moving away from rigid, bulky containers and adopting flexible packaging as a smarter alternative. According to the Flexible Packaging Association, flexible packaging is the second largest packaging segment in our nation, gaining 21% of the $180 billion US packaging market.

NBi FlexPack manufactures custom flexible packaging stand-up pouches, flat/sachet pouches, and exit bags. Our flexible packaging solutions are ideal for pet treats, nutraceutical supplements, dispensary items, and snacks for cookie pouches, candy baggies, and other food.


Here’s why flexible packaging makes business sense:

1. Lower Logistics and Transportation Costs
Flexible packaging is lighter and uses less space than rigid containers. A report from the Flexographic Technical Association reveals that plastic packaging film results in a 78% weight decrease compared to other packaging materials. What that means to your business is lower shipping costs, reduced fuel consumption, and the ability to fit more product for warehousing, pallets, and truckload. For brand owners managing high-volume distribution, these savings add up quickly.

2. Strong Sustainability 
Consumers are demanding green packaging options, and retailers are pressuring brands to reduce their environmental footprint. Flexible packaging uses fewer raw materials and generates less CO₂ in production and transport compared to bulkier formats. The Flexographic Technical Association reports that flexible packaging makes up only 4% of the packaging found in landfills. With options like NBi FlexPack certified* child-resistant (CR ) post-consumer recycled (PCR) Stand Up Pouch, compostable flexible packaging, and recyclable bags, brand owners can strengthen their sustainability positioning and appeal to eco-conscious buyers.

3. Extended Shelf Life = Less Waste
Barrier films in flexible packaging protect products from oxygen, moisture, and light, extending freshness and reducing spoilage for snacks, pet treats, nutraceuticals, dispensary packaging, and more. For brand owners, NBi FlexPack solutions mean fewer product returns, better customer satisfaction, and less product waste. 

4. Premium Shelf Appeal
Unlike rigid containers that limit design space, flexible packaging provides a 360-degree canvas for bold graphics, high-quality printing, attention-grabbing finishes, and captivating spot embellishments. Strong presence helps your products stand out in crowded retail shelves, reinforcing brand identity and attracting customers.

5. Consumer-Centric Features
Today’s consumers want convenience, and flexible packaging delivers zipper options. Resealable closures keep your product fresh and increase product usability, convenience, and shelf life. By enhancing the customer experience with NBi FlexPack offerings, brand owners build stronger loyalty and repeat purchases.

6. Better Margins Through Efficiency
From reducing raw material costs to optimizing transportation and extending shelf life, flexible packaging impacts every stage of the value chain. These efficiencies improve margins while allowing brand owners to reinvest in marketing, innovation, or expanded product lines.

For brand owners, flexible packaging isn’t just a packaging upgrade—it’s a competitive advantage. By switching from bulky containers, companies gain cost savings, sustainability benefits, and packaging that better aligns with modern consumer expectations. 

7. Protect Young Lives With Certified Child Resistance
Some companies claim to have child-resistant packaging. NBi FlexPack provides CERTIFIED* child-resistant flexible packaging. According to the Consumer Product Safety Commission (CPSC), effective child-resistant packages have prevented thousands of poisonings since the passage of the Poison Prevention Act of 1970. The goal of child-resistant packaging is to be difficult for children under five years of age to open a potentially harmful substance contained within the packaging but not be difficult for adults to use properly.

NBi FlexPack child resistant (CR) Stand Up Pouch exceeds the requirements for Poison Prevention Packaging established by the Code of Federal Regulations (CFR) Title 16, Part 1700.20. Offering our certified* child-resistant flexible packaging lets consumers know you care about the safety of young children. Certified* child-resistant flexible packaging is vital for a variety of industries from cleaning products to dispensary brands. 


Why Make the Switch to NBi FlexPack?

With NBi FlexPack as your flexible packaging manufacturing partner, your stand up and flat pouches, sachets, and exit bags are made in the USA with domestically sourced materials. Expect personal service, speaking to a member of our team instead of a call center and prolonged hold times. Depend on our expert technical support. Our team has deep knowledge of flexible packaging technologies. Our manufacturing plant is in America’s heartland, strategically located for speedy delivery. Forget hassles, hold ups, and foreign tariffs when you source flexible packaging from us. 

Here’s a sampling of some markets we serve for custom baggies and pouch packaging:

  • Food products
  • Beverage pouches for tea and drink concentrates
  • Pet treats
  • Nutraceutical supplements
  • Dispensary brands                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            *The liability of CR certification for the final filled product resides with the brand owner.

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