How Digital Printing Makes Seasonal Branding Ideal for Flexible Packaging

Seasonal brands need to be eye-catching and festive to boost sales while remaining consistent with brand identity. Considerations include creating an emotional connection with customers through aesthetics and personalization while ensuring the packaging is functional and protective.

To succeed, brands need packaging that offers flexibility and visual impact. That’s where digital printing on flexible packaging gives brands an advantage — especially when working with a partner like NBi FlexPack, a made-in-the-USA manufacturer of custom flexible packaging.

1. Speed to Market 
Digital printing on flexible packaging requires minimal setup for faster delivery.  

Advantages to your business:

• Brands can launch seasonal brands quickly without needing to schedule large runs months ahead.       
• If consumer trends shift unexpectedly, this solution enables swift adaptation.

2. Low Minimum Orders & Inventory Control
One of the challenges of seasonal products is the risk of excess inventory once the season ends. NBi FlexPack offers low minimum order quantities (MOQ).
 
Digital printing on flexible packaging supports smaller minimums and faster runs, which means:

• You can test short-lived products without over-investing.
• You can manage stock flexibly — ideal for trending products or short-window promotions.

3. Customization & High Impact Visuals
Seasonal packaging demands bold, unique visuals. 

Digital printing on flexible packaging excels at:

• Enabling high-resolution graphics and photographic elements.
• Allowing versioning without massive cost increases.
• Elevating shelf appeal.

NBi FlexPack custom flexible packaging solutions include embellishments and shelf-impact finishes like matte, gloss, or soft-touch to make seasonal packaging feel and look distinct. 

4. Sustainability and Waste Reduction
Send consumers a message that you care about sustainability. Digital printing helps reduce waste by enabling smaller runs tailored to demand. Combined with NBi FlexPack’s post-consumer (PCR) film options, this provides an eco-friendly seasonal packaging strategy. 

Why NBi FlexPack Is a Strong Partner

• 25+ years of print expertise.
• Made in the USA manufacturing means less import risk, agile response, and quick deliveries.
• Materials and finishing capabilities like embellishments, moisture and oxygen barriers, and resealable options support premium seasonal launches.
• Ability to support low minimums, which align with seasonal packaging.

For custom stand up pouches and flat/sachet bags, NBi FlexPack offers you a reliable source for your seasonal specialty products for snacks, pet treats, and nutraceuticals/supplements. As your trusted partner, you can rely on us for quality production that gives your brand star power on store shelves — a competitive advantage over the competition. Additionally, get peace of mind knowing our parent company, NBi Technologies, is a Safe Quality Food (SQF) certified company — ideal for your custom cookie baggies, candy pouches, and more.

Get your products quicker so you can boost your revenue stream, any time of year. 

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